Building a curated children’s nutrition platform for modern families

WELLNESS

CONSUMER GOODS

brand strategy

brand identity

web design

AI IMAGE CREATION

AGENCY

Freelance

ROLES

Lead UX Designer

Lead Visual Designer

Content Strategist

CONTRIBUTION

Research: Competitive Analysis, Journey Maps, Stakeholder/User Interviews, Usability Testing, Workshops

Definition: Customer Journeys, Persona Definition, Information Architecture, Content Strategy

Design: Wireframes, Prototypes, Design System, Brand Implementation across channels

Watotin combines wellness, trust, and convenience into a modern approach to children’s nutrition

Intervention

Founded by two mothers who identified a gap in the Spanish market for healthier and more thoughtful children’s nutrition, Watotin was created to combine wellness, trust, and convenience into one curated digital experience.

Working closely with the founders, I developed the strategic and visual foundations of the brand from the ground up — defining the positioning, visual identity, and digital direction around conscious parenting, trust, and modern wellness culture.

I also designed the e-commerce experience and established an editorial visual language inspired by contemporary wellness and premium consumer brands.

Due to a limited production budget, all campaign and brand imagery was concepted, art directed, and created by me using AI tools.

_Contributing to the design and rollout of an AI-enabled pricing platform for a leading global financial institution, focused on transforming pricing workflows and decision-making across Global Transaction Banking through data-driven pricing generation, performance tracking and CRM-integrated deal management tools, embedded within a 17-person international multidisciplinary team spanning consulting, data science, engineering and design ahead of pilot launch and global rollout.

_Led the design of an upstream gas production planning and monitoring platform for a leading Middle Eastern energy company, embedded within a 20-person multidisciplinary team across consulting, data science, engineering and design, leveraging ad-hoc optimization models and AI-driven workflows to support production forecasting, sales planning and operational scenario modeling across company functions.

_Contributed to a strategic engagement with the BCG X engineering team to redesign the UX, brand identity and design system of an agentic AI platform, supporting one of the firm’s highest-priority innovation initiatives at the time.

POWEN

POWEN

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·

2018 - 2020

2018 - 2020

Building a curated children’s nutrition platform for modern families

Building a curated children’s nutrition platform for modern families

AGENCY

AGENCY

ROLES

ROLES

CONTRIBUTION

CONTRIBUTION

Watotin combines wellness, trust, and convenience into a modern approach to children’s nutrition

Intervention

MADRID

MDC2026

MADRID

MDC2026

MADRID

MDC2026