RENEWABLE ENERGY
UX RESEARCH
PRODUCT DEFINITION
DESIGN
Messer
Lead UX Designer
Lead Visual Designer
Content Strategist
Research: Competitive Analysis, Journey Maps, Stakeholder/User Interviews, Usability Testing, Workshops
Definition: Customer Journeys, Persona Definition, Information Architecture, Content Strategy
Design: Wireframes, Prototypes, Design System, Brand Implementation across channels
POWEN’s rapid growth exposed deep operational and customer experience fragmentation, limiting conversion, slowing internal processes and diluting the brand across business units.
Intervention
Our role was to redesign the company’s commercial and experience ecosystem — aligning customer journeys, internal workflows and digital touchpoints to support scalable growth across residential, industrial and agricultural markets.





