POWEN
POWEN
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2018 - 2020
2018 - 2020
Developing an optimized framework for a new solar energy player, to crystallise their vision and unlock growth
Developing an optimized framework for a new solar energy player, to crystallise their vision and unlock growth
RENEWABLE ENERGY
UX RESEARCH
PRODUCT DEFINITION
DESIGN
AGENCY
AGENCY
Messer
Messer
ROLES
ROLES
Lead UX Designer
Lead Visual Designer
Content Strategist
Lead UX Designer
Lead Visual Designer
Content Strategist
CONTRIBUTION
CONTRIBUTION
Research: Competitive Analysis, Journey Maps, Stakeholder/User Interviews, Usability Testing, Workshops
Definition: Customer Journeys, Persona Definition, Information Architecture, Content Strategy
Design: Wireframes, Prototypes, Design System, Brand Implementation across channels
Research: Competitive Analysis, Journey Maps, Stakeholder/User Interviews, Usability Testing, Workshops
Definition: Customer Journeys, Persona Definition, Information Architecture, Content Strategy
Design: Wireframes, Prototypes, Design System, Brand Implementation across channels
POWEN’s rapid growth exposed deep operational and customer experience fragmentation, limiting conversion, slowing internal processes and diluting the brand across business units.
POWEN’s rapid growth exposed deep operational and customer experience fragmentation, limiting conversion, slowing internal processes and diluting the brand across business units.
POWEN’s rapid growth exposed deep operational and customer experience fragmentation, limiting conversion, slowing internal processes and diluting the brand across business units.
Intervention
Intervention
Our role was to redesign the company’s commercial and experience ecosystem — aligning customer journeys, internal workflows and digital touchpoints to support scalable growth across residential, industrial and agricultural markets.
Our role was to redesign the company’s commercial and experience ecosystem — aligning customer journeys, internal workflows and digital touchpoints to support scalable growth across residential, industrial and agricultural markets.
Our role was to redesign the company’s commercial and experience ecosystem — aligning customer journeys, internal workflows and digital touchpoints to support scalable growth across residential, industrial and agricultural markets.
_Conducted in-depth qualitative research across customers, prospects and internal teams to uncover behavioral patterns, sales friction points and unmet operational needs across POWEN’s industrial business segment.
_Redesigned key customer and commercial touchpoints — including sales documentation, proposal workflows and digital experiences — to improve lead qualification, consistency and conversion efficiency.
_Developed a scalable brand and experience framework aligning people, processes and technology, enabling POWEN to streamline internal operations while strengthening communication across markets and business units.
_Contributing to the design and rollout of an AI-enabled pricing platform for a leading global financial institution, focused on transforming pricing workflows and decision-making across Global Transaction Banking through data-driven pricing generation, performance tracking and CRM-integrated deal management tools, embedded within a 17-person international multidisciplinary team spanning consulting, data science, engineering and design ahead of pilot launch and global rollout.
_Led the design of an upstream gas production planning and monitoring platform for a leading Middle Eastern energy company, embedded within a 20-person multidisciplinary team across consulting, data science, engineering and design, leveraging ad-hoc optimization models and AI-driven workflows to support production forecasting, sales planning and operational scenario modeling across company functions.
_Contributed to a strategic engagement with the BCG X engineering team to redesign the UX, brand identity and design system of an agentic AI platform, supporting one of the firm’s highest-priority innovation initiatives at the time.
